Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on the Internet.

1. Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffíc, where it comes from and what it does once it enters your site. You can monitor up to three sites for frëe.

Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your salës or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in demand service from Google.
LINK: http://www.google.com/analytics/


2. Google Alerts
Be notified when someone, or another site, lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
LINK: http://www.google.com/alerts

3. Google eBlogger
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffíc and targeted customers. eBlogger is a simple frëe blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.
LINK: http://www.blogger.com/

4. Google Toolbar - Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...

5. Google Groups
Every marketer knows the importance of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
LINK: http://groups.google.com/

6. Google Adsense
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a chëck from Google each month. For webmasters who are not really into online marketing (do such creatures exist?), Adsense can be a painless way to earn extra income from your site.
For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.
LINK: https://www.google.com/adsense/